After the google panda update, content has gained so much importance. It is impossible to get a good rank on google without quality content. Generating traffic on the website is all made by strategizing content to be posted on the website. Even the two new updates “RankBrain” and “Google core algorithm” also focused to improve the user experience and the user experience is improved by so many factors from which one is quality content.
Google is now majorly focusing on the content and it is the biggest ranking factor nowadays. If the quality of your content is not good and it is not according to the user needs then, Google will decrease the ranking of your website. With the increasing value of content marketing, the demand of the candidates for content writing jobs is on the rise. There is a huge scope in this job profile which offers continuous growth and several other benefits.
To produce high-quality content must read the tips about how to produce SEO friendly and quality content to get a better idea about content generation. You need to put the focus on content, keywords, title, heading in order to improve the quality of your content.
Here are various measures of traffic generation through content on the website:
- Generate unique content: In order to get easily indexed and ranked, the authority should avoid repetition or copying of content because Google’s robots will surely scan the article and will be remained un-indexed. Organizations who have hired content writers must be made acquainted with the rules and regulations of the Google. In order to sustain and make a great presence over the minds of the consumer, it is very crucial. Produce unique and fresh content for engaging the visitors.
- Blog posting: Make a blog to publish your content on regular basis. It is the best way to promote any business through blog posting. As every end customer needs a description regarding the product to get well acquainted in order to be a regular customer of the company. This would help the organizations in increasing the visits as well as visitors to the website.
- Focus on your keywords: While writing a piece of content also keeps in mind that keyword density is also an important factor. Don’t do keyword stuffing in your content; mention your keywords in content body, title, description as well as in heading tag. Read the articles of Neil Patel which focusing on the keywords and its importance to properly use the keywords in your content. You can use long-tail keywords as well to catch the eye of google.
- Get social: Content writers should also focus on social media sites and should make great and catchy content so that it can attract consumers and can convert them into potential customers. As of its wide use and large engagement, many of the organizations opt social media for content posting and increasing its reach.
- Use Multimedia: Images and videos can increase the value of your content. So, try to use right images and videos in your content in order to increase the value of your content. Nowadays, infographics are very popular so, try to use them and see the increasing traffic.
Content marketing tactics can easily increase the number of visitors land to your site. There are a great scope and demand in upcoming years for the candidates who want to make their career in this profile. Candidates searching for content writing jobs opportunities can simply visit job portals like Monster India, Shine, Indeed and others and can apply for the best jobs in order to make a great future ahead.